MITEL GLOBAL KICKOFF
Mitel is global business communications company powering more than two billion business connections with cloud, enterprise, and next-gen collaboration applications. The Mitel Global Kickoff (Mitel GKO) is an annual event held for the benefit of all Mitel employees, educating them on the next steps to success as a company. Attendees dove virtually into execution plans and product roadmaps, saw the latest demos in technology, had questions answered by program experts, and heard from Mitel executives on the vision and strategy of the future.
CHALLENGES
Pixl was tasked with the design and facilitation of four different XR stages to ensure continuity and branding and craft a fully immersive viewer experience. Faced with rendering five remote textures and 2 Renderstream layers in real time, resources needed to be carefully balanced to ensure the highest quality was achieved and maintained to deliver this event. Calibration accuracy of the XR set posed an additional crucial element for the Pixl team. With some event sections live and others pre-recorded, spatial and color calibrations needed to be precisely accurate to give the audience the full, magical illusion of XR.SOLUTION
Pixl’s team worked with The Content Studio and Mitel staff to implement common themes and colors complementing each XR stage. Using Disguise RX media servers, sources that were sent into Unreal Engine were translated into a uniform texture on the XR stage, and all textures and reflections were able to be rendered live. Needing another RX server, Pixl looked to their ETP network and collaborated with BrainHub, the technical team powering ETP, who shipped over extra resources in time to begin the calibration process. The team streamlined the preparation workflow from there, reframing, cropping and composing content with other technology, prior to sending live inputs to the server. To account for the importance of the calibration process, Pixl spent five days ensuring the color, spatial, and delay calibrations were spot on. Observing the LED with a sharp eye and staying consistent in the calibration process each day ensured the perfectly balanced image for the client’s viewers.RESULT
The high quality XR sets and banding created realistic sets which, with the use of remote textures, made them extremely flexible. The extra RX unit from ETP ensured the smooth event. The end picture was very well received by the client and their viewers alike. Calibration stayed extremely accurate throughout the event and the transition from LED wall to the set extension was seamless. The colors and spatial mapping were consistent and immaculate in overall cohesion. Ultimately, building a strong relationship and good communication with the client led to a clear understanding of intention and goals. Pixl rose to the challenge and delivered a smooth, efficient, and well-received event. With the help of ETP and BrainHub in the US, the top technological equipment was leveraged to provide the best experience possible for Mitel and their event viewers.
